#MamaCerdAZ Allianz

As the Art Director for Allianz's #MamaCerdAZ campaign, I crafted the message, storyline, and visual execution to highlight the importance of commitment and preparation in becoming a smart mom. This campaign emphasizes that parenthood isn’t just about instincts it requires careful planning to avoid chaos. Allianz provides comprehensive protection for expectant mothers and children, ensuring peace of mind throughout the journey. I directed four transition videos that illustrate a couple’s journey: from marriage, to expecting a baby, to smart preparation using the Allianz app, and finally, to a mother’s peace of mind knowing everything is covered. Through compelling storytelling and relatable visuals, this campaign encourages future parents to take smart steps in securing their family’s future.

My Role: Art Director

Categories: Brand Identity

Production House: Pijaru

Director: Mohan